Customer Analytics
Customer Journey Maps
As customers traverse through the enterprise touch points and perform certain actions, the Customer Journey Maps render their journey as a chronology. The maps are further used to profile and segment customers
Customer Data Hub
Customer Data Hub provides a single truth about the 360-degree view of customer using organization's internal data as well as externally provisioned data
Customer Lifetime Value
Customer Lifetime Value models considers customer's journey through the enterprise to estimate and predict the total value reaped by the enterprise over the lifetime of the customer's tenure
Recommender Engines
Recommender Engines provide recommendations that maximize each customer's life time value
Next Best Action
Next Best Action outlines the engagement and treatment that is optimal given the current state of each customer